Kautz 2026 | Research presentation award & international exchange

From September 30 to October 2, 2026, MY CREATIVE CENTER founder and Mgreen Lab researcher Ma Ye attended the Kautz Conference on Business and Economics in Győr, Hungary, and received the Best Presenting Author Award.

The awarded presentation was entitled “AI in Innovation Management: Measuring Green Technology Embedment in Product Design from Patents with Large Language Models”. It explored using large language models to analyse patent text and measure how green technology is embedded in product design. The certificate was issued in the name Ye MA.

Ma Ye received this recognition as the presenting author. The research topic connects with the company’s interests in AI, product design and green innovation, while documenting the founder’s continuing engagement in international research exchange.

Beyond the conference sessions, the reception and dinner offered an informal setting for conversation. Ma Ye joined discussions and social activities, encountering different backgrounds and perspectives through cross-cultural exchange.

From research presentation to international exchange, participation adds a concrete record of the company’s connection between research and practice. Green technology, AI and product design management remain areas of research and exploration for the company.

2026年9月30日至10月2日，MY CREATIVE CENTER 创始人、Mgreen Lab 研究员马烨参加在匈牙利杰尔举办的 Kautz 商业与经济国际会议，并获得 Best Presenting Author Award（最佳报告作者奖）。

获奖报告题目为“AI in Innovation Management: Measuring Green Technology Embedment in Product Design from Patents with Large Language Models”。报告探讨通过大语言模型分析专利文本，衡量绿色技术如何嵌入产品设计。获奖证书署名为 Ye MA。

这项荣誉由马烨作为报告作者获得。相关研究议题与公司的 AI、产品设计和绿色创新方向相衔接，也体现了创始人持续参与国际研究交流的实践。

会议之外，酒会与晚宴为参会者提供了更自然的交流空间。马烨参与现场交谈与社交活动，在跨文化交流中接触不同背景和视角。

从研究展示到国际交流，这次参会为公司连接研究与实践增添了具体记录。绿色技术、AI 与产品设计管理持续构成公司的研究与探索方向。