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I'm Ma Ye.

From September 30 to October 2, 2026, Ma Ye attended the Kautz Conference on Business and Economics in Győr, Hungary, hosted by the Kautz Gyula Faculty of Business and Economics at Széchenyi István University.

She received the Best Presenting Author Award. The certificate, issued in the name Ye MA, recognises her outstanding presentation at the conference.

The awarded presentation was entitled “AI in Innovation Management: Measuring Green Technology Embedment in Product Design from Patents with Large Language Models”.

The presentation addressed AI, green technology and product design management, introducing an approach to analysing patent text with large language models to measure green technology embedment in product design, alongside related analysis.

The award records recognition of this research presentation and adds a concrete outcome to ongoing academic exchange around AI, product design and green innovation. A close-up of the certificate, a group photograph with certificates and presentation photographs document the occasion.

Conference website

From September 30 to October 2, 2026, the Kautz Conference on Business and Economics took place in Győr, Hungary. Ma Ye attended the international conference hosted by Széchenyi István University.

The audience panorama, an opening address and group photographs document the formal conference setting. Participants from different backgrounds exchanged perspectives on business, economics, innovation and sustainability.

Beyond her research presentation, participation offered opportunities to encounter different research perspectives and engage in cross-cultural exchange.

Conference website

During her exchange visit to Hungary, Ma Ye was invited to give two presentations as a guest speaker at Széchenyi István University.

The first introduced her doctoral research topic, “Product Design Management: Integrating Green Technology Innovations,” and invited discussion about how green technology can inform product design and development decisions.

The second began with the interactive question “What does balance look like to you?” and invited reflection on people and nature, environmental protection and technological progress, connecting these themes to the role of product design management in green development.

Together, the two sessions combined research exchange with interactive discussion, offering opportunities for cross-cultural communication and conversations about green innovation and product design.